It is no secret that the world have been shifted greatly due to technology. A few weeks ago I talked about the invention of street light and how that has influenced the world in more than realised by most people. Today, the most prominent life-changing technology is the digital technology. The creative world is no exception to those which are affected by this technology. Not only do cameras have now become digital, but online communities and services such as YouTube, Facebook, VIMEO, DeviantArt, SoundCloud and Kickstarter have changed the way creative individuals share their ideas, projects and products.
I can’t imagine doing analog photography as opposed to digital photography. I did this for a semester last year and I felt so wasteful. I was afraid of making shots and it was close to impossible to get immediate feedback on experiments. I felt that I learned slower. Where I think of improvement plans, I was not able to implement until a relatively long time compared to when I shoot digitally so I tend to forget to implement them.
Places such as YouTube, DeviantArt and other websites and forums have given me the opportunity to start and learn more about photography. The endless amounts of tutorials and how-to material is phenomenal. These type of material are easier to find and most cost next to nothing (aside from the internet fees itself) to access.
Amazon’s Kindle store and device have also assisted me a lot in my journey as a creative communicator & producer. Kindle have allowed me to carry multiple books in the one, relatively small and light device so I can read on the go. How does this help me as a creative producer? Reading on the go means I read more in general. What do I read? I read not only non-fiction books that might directly help me but also fiction books to stimulate my imagination. By using Amazon’s kindle, I also don’t have to go to the book stores (which we have a lack of in Perth now) to pick out the limited books they have there within their opening hours. I can search for books, read reviews of the books and buy the books anytime I want providing that I have internet connection.
The internet and technology have also provided me with the opportunity to publish my work online almost without the bottleneck of a curator. Of course websites such as Facebook have policies about nudity, etc. but other than that I can publish my work as much as I like to for no financial costs. This not only allow more exposure to my work but also I am able to network with different people with the same interests including models, hair and/or make-up artists, wardrobe stylists, other photographers as well as potential customers. This platform also provides me the ability to spread words to my friends and let them know what I’m up to and promote myself as a photographer.
The digital platforms have also heavily influenced my work. It makes me want to finish my work faster because the response of my projects are almost instantaneous when I do publish work online. I am less afraid of mistakes as taking a snap on my digital camera costs virtually nothing. I don’t have to worry about printing my work most of the time as my audiences primarily reach me through the internet. And I can work on things anytime I prefer, morning, day or night, and not have to worry about operating hours of darkrooms, printing services, etc.
I realise now that all that connects to Csikszentmihalyi’s (1996) creative flow elements.
Of course, other websites would help certain people more than others and the same platform my help different people in different ways but these are just some of the more influential platforms to me.
Aside from the learning and convenience aspect, technology opened up opportunities never before possible – reaching a global audience. Well, an extremely larger audience anyway. This rises up to a problem: copyright. Why?
- It’s so easy to copy the image and upload it somewhere else.
- Different copyright laws apply to different parts of the world
- The internet is so large and inclusive today that you’ll reach both the educated and the less educated people. Particularly in knowledge about copyright.
I’ll talk about this more in my next blog post which will be about Australian Copyright.
Csikszentmihalyi, M. (1996). The Flow of Creativity. Creativity: Flow and the psychology of discovery and invention (pp. 107-126). New York, NY: HarperCollins